Google Feed import uses your Google Merchant Center XML feed (or any compatible product feed) to import products. This is the same feed format used for Google Shopping ads.
https://yourstore.com/feed/google-shopping.xml)Relio extracts every useful detail from your feed to power smarter product recommendations:
| Feed Field | Required | What Relio Does With It |
|---|---|---|
<title> |
✅ | Product name, shown in chat cards and used for search matching |
<description> |
✅ | AI reads this to understand the product and recommend it accurately |
<link> |
✅ | "View Product" button destination |
<g:image_link> |
✅ | Displayed on product cards in the chat |
<g:price> or <g:sale_price> |
Recommended | Shown on cards (or hidden with "View Price" CTA). AI can reference price in responses |
<g:availability> |
Recommended | "in stock" or "out of stock". Out-of-stock products are excluded unless you enable the Out-of-Stock display feature |
<g:brand> |
Recommended | Powers Owner Bias prioritization. AI mentions brand names in recommendations |
<g:product_type> |
Optional | Helps AI understand product categories for more relevant matching |
<g:google_product_category> |
Optional | Additional category signal for smarter recommendations |
<g:color> |
Optional | AI can recommend by color (e.g. "show me red dresses") |
<g:size> |
Optional | AI can filter by size when asked |
<g:material> |
Optional | AI can reference material in recommendations |
<g:gender> |
Optional | AI recommends gender-appropriate products (e.g. "gift for my wife") |
<g:age_group> |
Optional | AI considers age-appropriate products |
<g:condition> |
Optional | Distinguishes new vs. refurbished products |
<g:gtin> / <g:mpn> |
Optional | Precise product identification |
<g:shipping_weight> |
Optional | Available as an additional product detail |
<g:item_group_id> |
Optional | Groups product variants together |
The currency is also automatically extracted from the price string (e.g. "100.00 RON" → RON).
Every field from your feed is stored and made available to the AI when generating responses. Here is how that translates to a better experience:
gender, product_type, and description to find women-appropriate products from relevant categoriescolor field lets the AI check instantlyprice and currency let the AI filter by budgetavailability gives a real-time answermaterial and description help identify organic itemsThe more fields your feed provides, the smarter and more helpful your Relio assistant becomes.
<g:brand> to manufacturers for Owner Bias