Owner Bias: Prioritize Your Brands

What Is It

Owner Bias is a brand prioritization system that lets you boost specific manufacturers in your recommendations. If you sell products from multiple brands but want to push your own brand or a preferred partner, Owner Bias makes it happen without sacrificing relevance.

How It Works

Each manufacturer gets a weight percentage (e.g., 60%). This weight multiplies the product's relevance score:

final_score = relevance_score × (1 + weight)

Example:

Product A wins despite lower base relevance, because your brand has a 60% bias.

Important: The bias doesn't override relevance completely. A completely irrelevant product (0.30 relevance) with 60% bias (final: 0.48) will still rank below a highly relevant product (0.88 relevance) with no bias (final: 0.88).

Setting It Up

1. Go to Products page
2. Toggle Owner Bias ON at the top
3. Click "+" to create manufacturers (e.g., "Herbagetica", "Hofigal")
4. Assign manufacturers to products:
   • Individual: Click the Owner dropdown on each product row
   • Bulk: Select multiple products → "Assign Owner" action
5. Set weight percentages in the Owner Bias settings modal

Best Practices

• Start with a 30-50% bias and adjust based on results
• Use Owner Bias for your own brand products or high-margin items
• Don't assign 100%: it makes recommendations feel unnatural
• Monitor the Top Recommended Products on your Dashboard to see if bias is working