The Challenge
StyleHouse, a mid-size fashion retailer with over 3,000 products, was struggling with a 1.8% conversion rate. Their site search was keyword-based and often returned irrelevant results. Customer support was overwhelmed with basic product questions.
The Solution
StyleHouse implemented Relio with the Shopify integration. Setup took under 10 minutes. They configured Owner Bias to prioritize their private label collection and enabled the Brand Identity Scan to match their casual, trendy tone.
The Results
After 90 days with Relio:
- Conversion rate: 1.8% to 2.3% (28% increase)
- Average order value: Increased by 12% due to better product recommendations
- Support tickets: Reduced by 65% as AI handled routine questions
- Private label sales: Increased by 40% with Owner Bias
Key Insight
"The biggest surprise was how much better the AI recommendations were compared to our search," says Maria, e-commerce manager at StyleHouse. "When someone asks for jeans for their girlfriend, Relio understands context. It recommends women is trendy styles, not just anything with jeans in the name."
Control which products get recommended more often. Set manufacturer preferences with percentage weights to boost your own brands while keeping recommendations relevant.
- Weighted manufacturer preferences
- Relevance-first, bias within similarity
- Adjustable weights per brand
