# Relio — Full Documentation > AI-powered sales assistant for e-commerce stores and hotels. Turn every visitor into a customer with smart product recommendations, hotel concierge services, order tracking, and lead capture — 24/7 in 90+ languages. Relio is a SaaS platform that provides AI chat assistants for online stores and hotels. It uses vector embeddings (semantic search) and large language models (GPT-4o) to understand customer intent and recommend the right products from the store's catalog. Unlike keyword-based chatbots, Relio understands context, relationships, and nuance in customer queries. - Website: https://relio.chat - llms.txt: https://relio.chat/llms.txt ## Use Cases ### E-commerce Stores Relio serves as an AI sales assistant for online stores. When a customer asks "I need something warm for winter hiking," Relio understands the full context and recommends insulated jackets, thermal layers, and hiking boots — not just products with "warm" or "hiking" in the title. Key e-commerce capabilities: - Semantic product search using vector embeddings - Product cards with images, prices, and direct buy links - Add to cart directly from the chat widget (Shopify, WooCommerce) - Order tracking and cancellation handling - Retention coupon creation during cancellation flows - Sales attribution (direct, assisted, session) - Owner Bias: store owners can prioritize specific products (higher margin, overstocked, seasonal) - Suggest similar products when items are out of stock - Lead capture through natural conversation ### Hotels & Hospitality Relio serves as an AI concierge chatbot for hotels. It handles guest inquiries about rooms, spa services, restaurant menus, local activities, and upcoming events. Key hotel capabilities: - Room card carousel with amenities, pricing, and booking links - Event calendar injection with recurring event support - Spa, dining, and activity recommendations - Multi-language guest communication (90+ languages) - Knowledge base integration for hotel-specific information (opening hours, prices, policies) - Mandatory accuracy rules: always provides exact prices and hours from knowledge base - Smart context switching for multi-topic hotel conversations - Concierge persona with warm, helpful tone ### Supplement & Health Stores Relio includes compliance-safe responses for health products. It never makes medical claims, provides professional referral suggestions when appropriate, and maintains regulatory compliance. ## Features ### AI-Powered Chat Relio uses semantic search powered by vector embeddings to understand what customers actually need. Unlike keyword-based systems, Relio understands context, intent, and nuance. - Semantic understanding, not keyword matching - Product cards with images, prices, and direct links - Contextual follow-up conversations - Conversion-oriented conversation style - Compliance-safe responses for health products ### Owner Bias (Unique Feature) No other chatbot platform offers this. Store owners can set manufacturer preferences to boost specific brands in recommendations. Uses weighted scoring within relevance — never overrides smart matching, just nudges results. - Percentage-based weight per manufacturer - Bulk product assignment - Relevance-first approach - Adjustable in real-time ### Smart Analytics Dashboard Complete picture of AI assistant performance with every metric tracked and visualized. - Total conversations and unique visitors - Product click rate - Top search queries - Peak hours heatmap - Daily trend chart - Top recommended and clicked products - AI confidence scoring - Sales attribution (Shopify and WooCommerce) ### Lead Generation Every conversation is an opportunity. Relio captures leads through natural conversation flows. - Human agent handoff with email capture - Order inquiry lead capture - Automatic email notifications - Lead grouping by contact - Full conversation transcript included ### Order Tracking & Management For Shopify and WooCommerce stores: real-time order lookup, cancellation handling, and retention coupon creation. Reduces support tickets by 80%. - Real-time order status lookup - Cancellation request handling - Retention coupon creation - Sales attribution tracking - Direct, assisted, and session attribution tiers ### Multi-Language Support Serve customers worldwide without hiring multilingual support teams. Auto-detects visitor language. - 90+ languages supported - Automatic language detection - Consistent brand tone across languages - No translation setup required ### Live Chat with Human Agents Combine AI automation with the human touch. Seamless handoff from AI to human agents. - Built-in agent messenger dashboard - Seamless AI-to-human handoff - Full conversation history for context - Real-time notifications - Visitor details and browsing context - Ticket management (Boost plan) ### Smart Coupon Creation AI offers personalized discount coupons during conversations. - AI selects the best coupon to offer - Add your own coupons for AI to choose from - Customer retention during cancellation flows - Works with all import methods ### Cart Intelligence One-click add-to-cart directly in the chat widget. Works with Shopify and WooCommerce. Reduces friction in the buying journey. Tracks conversion from recommendation to purchase. ### Suggest Similar Products When a product is unavailable or out of stock, Relio automatically suggests similar alternatives using AI-powered similarity matching with side-by-side comparison. ### Hide Price Feature Hides product prices and shows a "View Price" button instead. Drives users to the product page, increasing engagement. ### Brand Identity Scan Automatically learns the store's voice and tone by scanning the website. Ensures the AI matches the brand personality. ### Customization Fully customizable widget: colors, personality tone (formal/friendly/casual), custom avatar, greeting messages, and visibility controls. ## Integrations ### Shopify (Native App) - One-click OAuth install from Shopify App Store - Automatic product sync - Order lookup and tracking - Coupon creation - Sales attribution webhooks - Setup time: 2 minutes ### WooCommerce (WordPress Plugin) - Simple plugin install - Secure pairing flow - Product sync - Order management - Webhook integration - Setup time: 3 minutes ### CSV Import - Template download - Column mapping wizard - Validation checks - Overwrite mode - Editable products - Setup time: 5 minutes ### Web Scraper (Automatic) - Auto URL discovery - Product detection - Data extraction - Scheduled refresh - Stock monitoring - Setup time: Automatic ### Google Merchant Feed - Feed URL import - Sitemap.xml support - Scheduled sync - Price and stock updates - Automatic activation - Setup time: 3 minutes ## Pricing ### Free Plan — $0/forever - 1 Site - 500 Products - 20 Conversations/month - 500K knowledge characters - No credit card required ### Starter Plan - 1 site, 2,000 products, 150 conversations/month, 1M knowledge characters - Includes: Auto refresh, Hide price toggle, Show out-of-stock, Order tracking, Coupon creation, Watermark removal - $1/month first month, then regular pricing. 14-day free trial. ### Advanced Plan (Most Popular) - 3 sites, 12,000 products, 650 conversations/month, 3M knowledge characters - Everything in Starter, plus: Owner Bias, Product count in results, Suggest similar products, Order management, Live chat, Conversations and leads history, Basic analytics ### Boost Plan - 6 sites, 60,000 products, 1,500 conversations/month, 5M knowledge characters - Everything in Advanced, plus: Cart Intelligence, Ticket management, Full analytics, Priority support, Optional overage billing ($0.18/conversation) ### Enterprise — Custom Pricing - Unlimited sites - Dedicated support and SLA - Custom integrations - Volume discounts ### Premium Services - Initial Setup: $450 — Team sets up site, imports products, configures chatbot, optimizes settings - Expert Consultation: $150 — One-on-one session with e-commerce AI specialist ### Team Members Add-on - $17/person/month (billed $170/year per person) - Support or Admin roles - Shared conversation access ## How Relio Differs from Competitors ### Relio vs Tidio Tidio is a live chat plus basic AI for customer support. Relio is an AI sales assistant with semantic product search. Relio uses vector embeddings to understand customer intent; Tidio uses keyword matching. Relio has Owner Bias (unique); Tidio does not. Relio supports hotels; Tidio does not. ### Relio vs Gorgias Gorgias is a helpdesk (ticketing system plus omnichannel inbox) for support teams of 5-50 agents. Relio is an AI sales engine for store owners and small teams. Gorgias costs $300-$10,000+/month; Relio costs $0-$159/month. Gorgias requires days of setup; Relio takes 5 minutes. ### Relio vs Intercom Intercom is an enterprise messaging platform with months of onboarding. Relio is a focused AI sales assistant with 5-minute setup. Intercom costs $39-$139/seat/month; Relio has flat pricing from $0/month. ### Relio vs Asksuite and HiJiffy (Hotel Chatbots) Asksuite and HiJiffy are hotel-only chatbots. Relio covers both e-commerce AND hotels on one platform. Relio offers Owner Bias, semantic product search, and multi-vertical support. ### Key Differentiators 1. Owner Bias — No other platform lets store owners weight specific products in AI recommendations 2. 5-minute setup — One script tag, no coding required 3. Sales-focused — Designed to sell, not just support 4. Semantic search — Vector embeddings, not keyword matching 5. Multi-vertical — E-commerce plus Hotels on one platform 6. Affordable — $0-$159/month vs $300-$10,000+/month for enterprise alternatives ## Company ### About Relio was founded by Alex Balan. It started as a simple plugin called "Mihai Chat" for an affiliate blog. The company saw the demand for real-time, intelligent conversation in e-commerce — people wanted an expert guide, not clunky search bars and 24-hour email waits. Today, Relio supports 90+ languages and helps stores in 23+ countries close sales while they sleep. ### Team - Alex Balan — Founder and CEO - Andrei Balan — Lead Technical Specialist - Oana Jarosi — Head of Growth - Jessica Harper — Conversational Architect ### Performance Stats - 10,000+ Conversations/month - $2M+ Revenue Generated for merchants - 500+ Merchants - 90+ Languages Supported - 23 Countries - 24/7 Always On - Under 1 second Average Response Time - 98% Customer Satisfaction ## Important Pages - Homepage: https://relio.chat/ - Features: https://relio.chat/features - Pricing: https://relio.chat/pricing - Integrations: https://relio.chat/integrations - Blog: https://relio.chat/blog - About: https://relio.chat/about - Contact: https://relio.chat/contact - Help Center: https://relio.chat/help/ - Sign Up: https://relio.chat/admin/signup.php ## Contact - Website: https://relio.chat - Email: hello@relio.chat ## Frequently Asked Questions ### Can I change my plan later? Yes, you can upgrade or downgrade anytime. Changes take effect immediately and billing is prorated. ### What happens when I reach my conversation limit? Free, Starter, and Advanced plans show a soft message prompting upgrade. Boost plan has optional automatic overage billing at $0.18/conversation. ### Do I need a credit card for the free plan? No. ### What import methods are supported? CSV upload, web scraping (automatic product discovery), Google Merchant feed, Shopify native app, and WooCommerce WordPress plugin. Each site is locked to one import method. ### What is the Knowledge Base feature? Upload links or PDFs for additional business context. The AI cites these articles when answering informational questions that go beyond the product catalog. ### Is there a setup fee? No mandatory fee. Optional $450 initial setup and $150 expert consultation are available. ### Can I use Relio in multiple languages? Yes, Relio supports 90+ languages with automatic language detection. No translation setup is required. ### Does Relio work for hotels? Yes, Relio has a dedicated hotel mode with room cards, event calendars, spa and dining recommendations, and an AI concierge persona. It supports multi-language guest communication and knowledge base integration for hotel-specific information.